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Relationships and technology, digitalisation and social media (Social…
Relationships and technology, digitalisation and social media
From passive consumer to active co-creator
Rise of visual word of mouth
Increased engagement with stakeholders
E-commerce
C2B e-commerce
C2C e-commerce
B2B e-commerce
D2C e-commerce
Digital marketing
Push
Pull
Social media - allow view and share content (i.e. Facebook)
Social networking platform - facilitating on building social networks
Social media classification
Blogs
Content communities
Collaborative project (Wikipedia)
Social networking sites
Virtual game worlds
Virtual social worlds
Critical factors for building social influence marketing
Social media segmentation
Creators; joiners; critics; collectors; etc.
Social behaviour of customers
Curating; Producing; Commenting; Watching etc.
Developing social media strategy
Learn activity
The engagement stream
Development
Measurement of social media return
Direct ROI measurement
Correlated ROI m-ment
Proxy ROI
Relative ROI
Typesof media
Bought media
Owned media
Earned media