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New Copy Biz (Niche (Online coaches and consultants/experts/leaders/author…
New Copy Biz
Niche
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Online entrepreneurs who want to build and grow their own "micro tribe" (Seth Godin TED Talk - mass marketing is over, now we must lead and connect people with our ideas to change the world)
Who are you upsetting, who are you connecting, who are you leading?
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Moneyz
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How will we attract a few "big fish" who provide steady, monthly income?
Services
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Over decade combined experience in copy and marketing, 3? successful businesses between us
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Value-based pricing
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$4-$10k if we dig into the data to see what's NOT working (could eventually outsource this), see their conversions and know which pages/offers need to be fixed
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Problems Solved
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They are experts in their field and do everything better than we can minus ONE thing: Selling. We sell their infoproducts/programs/high-end consulting and make them $
Without sales, everything else they do is pointless. We solve that pain of not getting any leads or sales from their marketing efforts
Business Model
Value Ladder
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What about creating a community (tribe)? A FB group might be an effective way to do this once the avatar is nailed down.
get them in the door with "just copy" from 2 experts - move them up the ladder by looking at funnel/overall strategy = value of having a contractor vs. a brick layer