Please enable JavaScript.
Coggle requires JavaScript to display documents.
Digital Marketing (Objectives of Digital Marketing (•To motivate your…
Digital Marketing
-
Social media marketing
Pros
• Better targeting
• High return on investment (ROI)
• Does not require specialization or vast technical skills
• Increased visibility
• Targeted traffic
• Content promotion
• Helps with PR
• Fun way to do business
• Ability to go viral
Cons
• Wrong strategy can hurt your reputation
• More time consuming than SEO and PPC
• Interaction is needed at each location point
• No short term ROI
• No clear definition of social media ROI
• Risk of negative comments
-
-
Marketing Automation
-
Benefits
• Generate more leads
• Qualify and prioritize your leads
• Nurture those leads to a sales-ready state
• Manage all of your email marketing campaigns
• Report on the success of your campaigns
Goal of Digital Marketin
Digital marketing is about generating sales and capturing leads from customers that are searching on the Internet for answers. 4
Key components of DM
•Website design (user experience)
•Search engine optimization (SEO)
•Pay per click (PPC)
•Social media marketing (SMM)
•Email marketing
•Display advertising (banner ads)
•Affiliate marketing
•Content marketing
•Online reputation management (ORM) 5
CONTENT MARKETING
Distribution Channels
–
Email newsletters
–
Website articles
–
Blog posts—either your own blog or guest posts
–
Infographics
–
Videos, webinars, and podcasts
–
White papers and ebooks
-
-
BENEFITS
•Puts the consumer in control
•Provides convenience
•Increases satisfaction
•Drives brand loyalty
•Reduces the selling cycle
•Reduces the cost of sales