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promotion mix (public relations (financial (shareholder, investor, banker)…
promotion mix
public relations
media
television
local press
internal
employee
trade union
financial
shareholder
investor
banker
authority
trade association
government
general
general public
community
pressure group
commercial
customer
competitor
supplier
direct marketing
e-communication
direct response advertising
telemarketing
direct mail
mail order
teleshopping
personal selling
process
handling objection
initiating contact
negotiation
preparation and planning
closing the sale
prospecting
follow-up account management
sales presentation
task
monitor competition
maintain relationship
prospecting (research)
project management
persuasion
installation and demostatration
formation gather
informing customers
sales promotion
advertising