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Introduction to Digital Marketing - 15020071 (Components of Digital…
Introduction to Digital Marketing - 15020071
Digital Marketing
: The process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products and services
Objectives
To motivate your audience to take action
Efficient spending on your campaign
To engage with your audience
Return on Investment
Reaching the right audience
Digital Marketing Goal
: Generating sales and capturing leads from customers that are searching on the Internet for answers
Components of Digital Marketing
Email Marketing
Display Advertising
Social Media Marketing
Affiliate Marketing
Pay Per Click
Advertiser pays only if web user clicks on the ad
Content Marketing
Blog Posts
Website Articles
Email Newsletters
Info graphics
Video, Webinar & Podcasts
White papers & Ebooks
Search Engine Optimization
Unique Content
Using Alt Text
Optimized Content
Smart Linking
Unique and relevant titles
Submit SItemap
SEO Friendly URL
Attractive Website
Keyword Research
Web Analytics
Making a website
Search Engine Friendly
Online Reputation Management
Web Site Design
IOT
A system of interrelated computing devices including tiny sensors, wearables and embedded computing devices which are connected into the Internet allowing controlled and sensing data over the network
Impact of IOT on marketing
Better Personalization
Instantaneous Customer Analysis
Consumer Behavior
Predictive Social Media
Customer Intimacy
Connected Marketing
Marketing Automation
Software platform that helps you to
automate your marketing and sales engagement
Features
Lead Nurturing
Forms & Landing pages
Blended Lead scoring & grading
Prospect Activity Tracking
Closed-Loop Reporting
Advanced Email Marketing
Helps to
Nurture those leads to a sales
-ready state
Manage all of your email marketing
campaigns
Qualify and prioritize your leads
Report on the success of your
campaigns
Generate more leads
BIG data
Extremely large volume of data that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Impact on
Customer engagement
Customer retention and loyalty
Marketing optimization/performance
Conversion Rate Optimization
Ration of total site visitors to the number of visitors that take the action that your website is intended to make them take
Social Media Marketing
Process of gaining website traffic or attention through social media
Produce content that users will share
POST Method
Objective
Strategy
Technology
People
Permission Based Marketing
Opt-In
Self-Selected services
Get permission
Opt-Out
Option to request to be taken out