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Digital Marketing (Digital marketing activities (Social media marketing…
Digital Marketing
Digital marketing activities
Search engine optimization
Wearables
Social media marketing
POST methods
Objectives
Strategy
People
Technology
Online PR
Conversation rate optimization
Paid search marketing
Mobile marketing
Communities
Big data
Internet of things
Content marketing
Distribution channels
Blog posts
Infographics
Website articles
Email newsletters
Video, webinars and postcards
White papers and ebooks
Partnership including affiliate and co marketing
Marketing automation
Features
Forms and landing pages
Lead nurturing
Blended lead scoring and grading
Prospect activity tracking
Advanced email marketing
Closed loop reporting
Display inc programmatic
Advantages
Reduces the selling cycle
Reduces the cost of sales
Drives brand loyalty
Build your brand
Increases satisfaction
Provides targeted results
Provides convenience
It is measurable
Puts the consumer in control
Cost effective
Key components
Email marketing
Display advertising
Social media marketing
Affiliate marketing
Pay per click
Content marketing
Search engine optimization
Online reputation management
Website design
Objectives
To motivate your audience to take action
Efficient spending on your compaign
To engage with your audience
Return on investment (ROI)
Researching the right audience