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start with why (golden circle (why (prupose/belief (why do you exist (why…
start with why
golden circle
why
prupose/belief
why do you exist
why do you wake up in the morning?
better yet why should anyone care?
"people dont buy what you do they but why you do it"
few know why
deeper though
how
some now how
what
everything knows what they do
why some org are able to inspire and others dont
becease they think differently
they think from the inside out
hire people who believe what you believe
if not just work for money
work for your cuase
with blood sweat tears
wright brothers
elon musk
better transportation
flight
the biology of why
neocortext
what
rational thought and langue
limbic brains
middle two
feelings and emotion
trust loyalty
no langue
controls bahivior