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DIGITAL MARKETING (Advantages (Puts the consumer in control, Provides…
DIGITAL MARKETING
Advantages
Puts the consumer in control
Provides Convinience
Increases Satisfaction
Drives Brand loyalty
Reduces the selling price
Reduces the cost of sales
Builds your brand
Provides targeted results
It is measurable
Cost effective
Digital Marketing Key Components
Website design
Search engine optimization
Pay per click
Social media marketing
Email marketing
Display advertising
Affilitiate marketing
Content marketing
Online reputation management
Objectives
Efficient spending on your campaign
Return on Investment(ROI)
To engage with your audience
To motivate your audience to take action
Search engine optimization
Definition
SEO Strategy
Advantages and disadvantages
Social media marketing
Definition
Advantages and disadvantages
Post method
People
Objectives
Technology
Strategy
Content Marketing
GoPro & visual content
Mcdonald's Question time
coke's "share a coke" Campaign
Marketing Automation
Helps to
Reporting success of campaign
Nurture those leads to a sales-ready state
Generate more leads
Quality and Prioritize your leads
Manage email marekting
Features
Advance email marketing
Blended lead scoring and grading
Forms and landing pages
Lead nurturing
Prospect activity tracking
Closed keep reporting
Internet of Things
Impact on marketing
Consumer behaviour
Better personilization
Instantaneous Customer Analysis
Predictive Social media
Customer intimacy
Connected Marketing
Examples
Amazon's AWS IoT Button
Fit Bits
Smart watches
Big Data
Impact areas
Customer engagement
Customer retention and loyalty
Marketing optimization/perfomance
Paid Search Marketing
Pay per click
Advantages and disadvantages
Examples
Strategy
Iterative Television Marketing
Web Cookies
Permission Based Marketing