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Culture/ Creativity (Creativity (5 cognitive bias limit creativity…

- - - - Intrinsic motivation (inner passion) extrinsic lower creativity
        
        more perseversant
        
        go against norms
        
        increase likelihood of experiment
        
        positive affect
        
        set up process encourage intrinsic motivation
    - - have knowledge
        
        10 year rule (experience)
        
        share information openly
        
        no more than 10 (heuristic, mindless behaviour), blindly apply old knowledge
    - - High Openness, low agreeableness, low in Conscientiousness & Extraversion, high in Neuroticism
      - solution upend status quo, imaginary people
        
        encourage respect of different view, hire them
  - - - start an initial value and adjust from there to make decision
    - - our experience, background influence our thinking
    - - tend to ask question to confirm not to deny
    - - have an idea than block others thought
    - - tend to represent thing with one function, hard to think alternatives
  - - - the realization of ideas within a field (hire people, find resource work on idea)
    - - Generation of ideas are novel and useful
        
        useful (practicality, appropriate, high quality)
        
        novel (unique in a given domain)
  - - - product <-> trait <-> symbol
        
        in ad, show the message, this product has specific trait
        
        choose a symbol can identify this trait to replace product
        
        e.g. product is rugby team, which has trait of fight. The classic symbol for fight is army.
  - - - think idea in 5 random industries
    - - customer think, supplier think?
    - - the worse product you can think of
    - - walk, write down things characteristics you see, try to connect to your issue
    - - other way to achieve same goal
- - - - stories & myths (Christopher Ingold)
      - rituals & routines (exam)
      - Symbols (UCL logo)
    - - power structure
      - control system
      - organizaton structure