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segmentation, targeting, positioning (market segmentation (demographic…
segmentation, targeting, positioning
market segmentation
demographic segmentation
Easier to measure (e.g. by age, gender, nationality)
geographic segmentation
Due to difference in culture and econ. development, people in different place have different needs (e.g. by country, climate,world regions)
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behavioural segmentation
Consumers' behavioural responses to a product (e.g. by occasion, benefits sought, usage rate)
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