From websites to mobile
Stages of website design
Analysis & design - Develop requirements of the website…what it should be able to do in the context of the market and customers
Content development and testing – Move to a working site through prototyping, integration of back end systems and content management. Usability is crucial (UX).
Pre-development: getting the basics right, registering domain and hosting and developing a brief
Publishing or launching the site – Chaffey and Ellis-Chadwick discuss the soft launch where available to select users
Pre-launch promotion or communications – registering with search engines, PR strategy, developing search strategy, traffic acquisition
Ongoing promotion – traffic acquisition schemes, use of promotions, onsite and through 3rd parties (e.g. cashback websites, Groupon etc)
Android vs IOS
Why mobile siteLink Title
Is your app going to be noticed? 1.6 million apps available in Google Play and 1.5 million in the Apple App. Store 51% of app publishers earn less than $500 a month from their mobile app . 65% of mobile users download zero apps each month
Inclusivity v exclusivity A mobile-friendly website, will work on any type of device that has an internet browser – feature phone, operating system, smartphone, tablet, desktop etc. Conversely, to native apps whereby they only work with particular smartphones and tablets running the newer versions of these operating systems because they are developed individually in different programming languages for different smartphone/tablet operating systems (IOS, Android)
Mobile masses v most loyal customers, ComScore finds that the average mobile web audience for the top 1,000 mobile web properties is 8.9 million unique visitors per month, 2.5 times larger and growing twice as fast as apps at 3.3 million.
Mobile site, The mobile-friendly site is there to serve the mobile masses – it works on any handset… or any other device that has an internet browser. If social media, advertising (online/offline), email, SMS, web search or referrals are part of your customer engagement strategy, a mobile-friendly web site (or web app) is imperative.
A native app is only for your loyalist customers who have the right type of smartphone or tablet and have been convinced there is value in downloading and retaining the app on their device.
Apple is beating Android in one area
Android dominated the smartphone market with a share of 86.8% in the 3Q of 2016. Samsung, the #1 contributor remained in the top spot, despite the high-profile recall of the Galaxy Note 7.
IOS12.5% market share in 3Q 2016 that's a 6.2% decrease from their figures in the 4Q of 2015
Apple has kept iPhone prices high, and allowed Google's Android to capture lower-income users, which means that Apple's market share is shrinking.
But Apple has retained all the high-value customers, who are willing to spend more than Android users.
In 2015, Citigroup estimated that the average iOS device generated $52 in App Store "bookings," or sales. The average Android phone only generated $5.70 for the Google Play store. That means the average Apple device spent 9.1 times more on App Store apps and in-app purchases than the average Android user spent on the Google Play app store.