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Launch Plan for Disruptors (Attraction Phase (pdf) (Funnel details,…
Launch Plan for Disruptors
Attraction Phase (pdf)
Funnel details
Targeting
Ad Copy
Conversion numbers
Duration
ad spend (calculator)
Fun15 Case Studies
Chalk Talk show
Live Launch
Webinar (video)
zombie webinar fb live?
no replay
creativity, connection, humor (stop in newsfeed)
pop culture
walking dead season finale
images/copy
connecting seemingly two different things
social proof, become the example, people want DIFFERENT
Disruption
what is everyone else doing?
What grinds your gears?
What is everyone else SAYING?
Funnel Friendzies (video)
Bot Strategy
engagement
gifs
blasts
thank you page registration
cart open the entire time
Value/worksheet
word of the day contest
live + boosted post
Live-a-thon (Video)
announce winners
play games
prizes
3 hours!
FB Event
Visual calendar pdf
timeline
ads
emails
lives
conversion rates
Launch ads pdf
Launch Emails pdf
Changes (video)
live on fb (webinar)
many chat to webinar
run ads in webinar longer
play with close day
didn't make 30% show up (replay?), workbook live bonus wasn't advertised
numbers (15, 25)
All da Tech (videos)
how to set bots up
comment
messaging
fb ads
FB training
set up ad
pixel
NEW launch analysis
social proof
Tracking Sheet (excel)
audiences
crowdcast
zoom