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Negotiation (6 persuasion tactic (social proof (more people think we are…
Negotiation
6 persuasion tactic
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Liking
physically attractive, similar to us (work with people we like)
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Scarcity
(limited number, time limited more value)
Commitment
behave consistently, internally motivated
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How to make first offer
extreme, Justify with BATNA and goals
consider timing, other side's alternative
more complex, greater anchoring advantage
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2 negotiation approach
Integrative
Analyse issues, BATNA, reservation price, interest, position
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two ways
issue by issue
subsequent distributive negotiation, easy have argument
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Distributive
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negotiation strategy
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consider opponent
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aggresive first offer
impact of anchor
final agreement strongly influence by initial offer, but increase the risk of cutting bargaining zone
how to make concession
allow room to concession, each time smaller
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