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YUU (Entrepreneur Focused (Leadership/Management, Trust, Drive,…

- - - - YUU will be enticing more customers to the brand with an exciting new range of tech powered bags. Appealing to a wider market and tech savvy, safety conscious parents. It is an innovative idea combining tech play with active play and back/spine safety with the feeling of safety knowing where your child and their bag are through GPS/WIFI .
        Whats New with YUU? New opportunities will be created for media and PR coverage and increased exposure will help drive the campaign.
  - - - YUU will be first to market with these bags and have the opportunity to establish themselves as the premium product and market leader. The execution will be critical, as the first to market YUU will have to lead the way in educating the market - establishing what the pain point is for customers then positioning YUU as the solution but they can do this first and loudly and be the innovators
  - - - YUU bags have massive potential to become the first mainstream ergonomic designed children's bag. Just as Clarks are synonymous with premium quality footwear and are the first choice for first shoes or school shoes YUU bags could dominate this same premium position.
- - - - YUU Bag Solution
        
        YUU bags specifically and purposefully designed with the young growing back in mind making it the most sensible and safest choice of bag for every child. Ergonomic design supported/endorsed by scientists. Tap into emotion, as parents buy kids the correct equipment and protection for sports, gum shields, knee pads and helmets they should be looking at protecting their child's back in the same way.
    - - YUU Bag Solution
        
        Intelligent/Smart YUU Bag 'Go' includes Gotek 7 Technology GPS and wifi enabled tracking, can be tracked via an app on the phone or tablet. Live tracking updates, parents can set a parameter and be alerted when the bag goes outside of the allowed area. The faster the bag moves the more the location updates. Parents can see that kids have arrived at school safely. Parents can locate a lost bag.
  - - - YUU Bag Solution
        
        YUU bags are fun filled bags designed to keep your child entertained. They put the fun into functional. Direct relationship between boredom and behavior. Entertained kids are well behaved kids.Bags designed for use by children on the go (with modern parenting kids are on the go a lot, in the car, in restaurants), bags travel with children and keep them entertained, can be easily used strapped to the headrest in the car, fold down table, cabin friendly, traditional magnetic game within. Enough pockets to put activities, toys and snacks in.
    - - YUU Bag Solution
        
        YUU Bags are convenient, ready to go and saves time. Children add to the bags in highly personalized ways, they put their favorite games, toys and bits and bobs then they are then ready to grab whenever/wherever they go. It stops them having to pack and repack a bag every time they leave the house.
  - - - YUU Bag Solution
        
        The exciting new YUU Go bag helps the child know and understand tech. The Gotek 7 technology can set challenges for the child and encourages them to be active. It enables the child to understand their activity levels in a playful and allows them to see the journeys they have made with their bags. Tech powered back packs. Average age a child uses and ipad is 2 years old. Average age that they have a smart phone is 10 years old.
  - - - YUU Bag Solution
        
        YUU bags are 'Ridiculously durable', well designed, practical, organised, fun and functional. Parent comments and testimonials back up how good the quality is, how long they last, that they are able to hand them down. Parents love that they have more pockets and compartments than other bags making it the most highly organised well designed bag on the market.