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Ch14: PRODUCT AND PRICING STRATEGIES (Pricing Method (price adjustment…
Ch14: PRODUCT AND PRICING STRATEGIES
Product Identities
Brand Name Selection
logo
brand mark
trademark
brand name
Brand Ownership
private brand
co-branding
license
national brand
Packaging
Labeling
New-product Development Process
prototype development
test marketing
business analysis
commercialization
idea screening
idea generation
Product-line & Product-mix Strategies
product line
product mix
product expansion strategies
Characteristic of Product
type of product
consumer product
industrial and commercial product
Product Life Cycle
growth
maturity
introduction
decline
Product Strategies for International Market
Pricing Method
price adjustment tactic
cost based pricing
value based pricing
optimal pricing
skim pricing
penatration pricing
auction pricing
Pricing Strategies
cost structure and break even analysis
Strategic consideration in pricing