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Design Thinking Material (MIS Quarterly - Deutche bank (strategically…

- - - - change account
    - - 1st enjoyable MP3
      - shows aesthetic is important as well
- - - - IBM
      - GE
- - - - social system problem
      - ill-formulated
      - involve a lot of stakeholders
  - - - communicatino
      - collaboration
- - - - negative test reults demand the company pivots elements of its proposed business model
  - - - VFUD - MVP to PMF
        
        links concepts of product viability, feasibility, and usability/desirability to lean product development
      - fills the gaps produced by the Product-driven process and waterfall
      - viablity
        
        what is likely to bcome a sustainable business model
      - feasibility
        
        what is technically and organizationally feasible?
      - usability and desirability
        
        what do people desire?
        
        how do people decide on new products drawn out of innovative design prototypes
    - - VFUD Evaluation Framework
        
        enables companies to develop prototypes into products that fit their market
        
        allows more mature companies to objectively design and evaluate their MVPs
    - - assisted copmanies in introducing new products through an iterative process of designing and evaluating
      - strengthened their mental models of how to go about introducing new products
- - - - explorative and creative of DT
    - - stakeholders involved in DT process