What could possibly go wrong? (WHAT COULD GO WRONG? . (Companies,…
What could possibly go wrong?
WHO AM I?
Head of Marketing and Communications at Rainbow Trust
Ex head of Fundraising Children's Trust
Host of marketing roles with Surrey County Council, Sony P&G and BDO Stoy Hayward
HAPPENS ALL THE TIME
Chinese pornography site on rainbowtrust.org
Public reaction to sibling letter
IMPORTANCE OF REPUTATION
WHAT MATTERS MOST IS WHAT HAPPENS NEXT
Bring aware of the risks
Thinking through what you would do if any of these happened
WHAT COULD GO WRONG? .
Companies, community groups and the public raising money
100 staff over half of which are remote and drive the equivalent of to the moon and back twice every year
2,500 vulnerable families
Two charity shops
COVER TODAY - Crisis communications. Insight into what can go wrong and some tips based on my experience on what do do next
Entire industry around this and qualifications