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Distribution and Marketing Logistic (Contribution of Marketing…
Distribution and Marketing Logistic
Role of Marketing Intermediaries
distribution stratergy
marketing intermediaries
Wholesaling vs Retailing
Wholesalers
: Intermediaries that sell products to other intermediaries for resale or to organizations for internal use
Retailers
: Intermediaries that sell goods and services to individuals for their own personal use
Contribution of Marketing Intermediaries
Matching buyers and sellers
Providing market information
Providing promotional and sale support
Gathering assortments of goods
Transporting & storing products
Assuming risk
Providing finnancing
Completing product solutions
Facilitating transaction & supporting customer
Wholesailing & Industrial Distribution
Outlook for wholesaling
Integrated logistic management
threat of disintermediation
Unbundling of services
Industry Consolidation
Major type of wholesalers
Agents and brokers
Distributors
Merchant wholesalers
Retailing
Department stores
Specialty stores
Discount stores
Off-price retailers
Online retailers
E-commerce
Outlook for Retailing
Physical overcapacity
Continued growth in online retailing
Growth of multichannel retailing
Format innovations
Retail theater
Threat of disintermediation
Distribution Stratergies
Customer needs and expectations
Product support requirements
Segmentation, targeting, and positioning
Competitors’ distribution channels
Established industry patterns and requirements
Market Coverage
Intensive distribution
Exclusive distribution
Selective distribution
Channel Conflict
Physical Distribution & Logistic
Steps
Forecasting (1
Order processing @ Inventory Control (2
Warehousing (3
Outboard transportation (4
Order processing
Distribution Center
Intermodal Transportation