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phonewagon funnel map (marketing and ads (sales page (popup personal info…

- - - - credit card order page
        
        post sales landing page
        
        video tutorial 3 part
        
        dashboard
        
        intro overlay
        
        what do these buttons mean
        
        how do I navigate around
        
        where do I start first
        
        need help? schedule call
        
        usage check every 3 days
        
        retention
        
        email series
        
        5 more items...
        
        webinar
        
        phone call coaching calls
        
        cancelation
        
        email series
        
        4 more items...
        
        survey
        
        phone call
        
        come back emails
        
        how are you liking it
        
        do you need help
        
        schedule a free call
        
        watch these video walk throughs
        
        case studies
        
        call if no usage
        
        freebie offer such as a shirt/hat/FB group
        
        onboarding emails
        
        video tutorial
        
        welcome
        
        phone call schedule
        
        how it works (behind the scenes)
        
        social follow
        
        installation guide
        
        usage ideas
        
        user group specific emails ie: how to use as an agency
        
        specific to agency / small business / user groups
        
        capture credit card info
        
        abandon
        
        value based emails
        
        case studies
        
        product comparison
        
        value proposition
        
        success stories
        
        focus on overcoming costs and the value service brings
        
        retargeting
      - capturing personal info
      - abandon
        
        retargeting
        
        emails focused on pre sales Qs
        
        will it work for me
        
        how does it work
        
        can i trust you
        
        who is it designed for
        
        are other people like me using it
        
        social proof
      - segment based on agency, small business, etc
    - - retargeting ads
        
        direct back to sales page
      - presales emails
- - - - direct to presales content if lead isn't captured
    - - pre sales emails focus on content and value of tracking calls
    - - directs to sales page