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Immersion Stage (Thoughts (Opportunity to involve employees (volunteers to…
Immersion Stage
Thoughts
Ideas on how we present back
What are we measuring and why?
Opportunity to involve employees
volunteers to run mystery shopping
Build in the theme of employers and economy and Northern Powerhouse
Readiness for change
Involve leadership team in the immersion stage
Bring elements of the Franchise Start Lessons Learnt to-life
e.g gap between external brand expectation and internal brand delivery
Objectives
Understand the business and challenges
Shape the internal culture strategy
Play back experiences to Leadership
Create tools for future
Create a content and message bank
Focus areas
People
Leadership
Processes
Systems
Communication
Marketing
Internal
Map across all roles
Conductors
Head office
Drivers
Station
Contractors
Hosts
Cleaners
Test initiatives
Platform providers
Back on track
Lead to succeed
Focus on brand campaign
Test values and leadership priorities
Test propositions
Connect people and places and grow the economy
Deliver much more than just a to b
Support the Northern Powerhouse
We love the North
Where next
Activity
World cafe conversations
Employers
Customers
Employers
Trade unions
Leadership 1:1
Mystery shopping
Create 5 scenarios
Focused conversations
Capture and record
Tools
Service safari
Video diaries
Vox pop
Focus groups
Test your voice implications
37% have confidence in long term success
engagement down
46% views listened to
24% senior leaders do a good job at explaining decisions
3 questions
What information do I need to uncover?
Who do I need to talk to?
What do I need to experience?
Customer story book
Where I am going
Why I am going
What's important to me
Create tools and experiences for managers
From the seed to the store
What does the end to end look like?