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Qualitative measures (questionnaire (Review existing research in the area,…

- - - - (+) not forced to choose between options- explanations for choice- additional info
      - (-) info given may not eb relevant to study , mre time consuming for the respondant . analysis more comlex
      - use THEMATIC ANALYSIS or CONTENT ANALYSIS
    - - closed response = categrocal , likert scale , ranking
      - ensure all options are mutually exclusive - two options should not be possible -ie age no overlapping categroies