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Marketing ethics (Deceptive practices in marketing (Include fraud, or any…
Marketing ethics
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Ethical decision making
Is affected by the combination of personal values, the opportunity for unethical behavior, and the exposure to others who behave ethically or unethically
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Stakeholder orientation
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Composed of: (1) the organisation-wide generation of data about stakeholder groups. (2) the distribution of this information throughout the firm, (3) the organizations responsiveness as a whole to this intelligence
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A code of ethical conduct is a formal statement that describes what an organization expects of its employees.
Should consist of six core values (1) trustworthiness, (2) respect, (3) responsibility, (4) fairness, (5) caring, and (6) citizenship
Market orientation
Refers to development of organisational culture that effectively promotes behaviors for the creation of superior value for buyers and, thus, continuous superior performance of the firm
Marketing ethics, Requires that both organizations and individuals accept responsibility for their actions and comply with established value systems, Can lead to violations of public trust when ethical standards are not upheld