Unit 9 chapter 13 (Assessing internationalisation)
Unit 9 chapter 13 (Assessing
Factors influencing the attractiveness of a market.
Expected costs of entering the market. :money_with_wings:
Size and growth of a market. :mountain:
How culturally similar to the UK the market is. :womans_clothes: :champagne: :pray: :place_of_worship:
How much the business has to change for the local environment.
Degree of competition. :checkered_flag:
Perceived risk involved. :warning:
Methods of entering international markets
Causes of internationalisation
Technology :iphone: :desktop_computer:
Trade agreements between countries
Transportation costs :airplane: :money_with_wings: :boat:
is a tax placed on foreign goods and services. :money_with_wings:
is a limit on the number of imported goods and services :100: :forbidden:
occurs when there is trade between countries without barriers such as tariffs and quotas. :free:
occurs when there is free trade between member countries but an agreed tariff on non-members. :flag-eu:
More key terms :sleepy:
occurs when a business moves its production overseas. :earth_asia: :flag-cn:
occurs when a business moves production back to the domestic country. :flag-gb: :factory:
multinational company (MNC)
has operations based in overseas markets. :earth_americas:
Benefits of internationalisation :+1:
because the spread of sales allows a fall in sales in one region to be compensated by a rise in sales in another. :warning:
A larger target population :flag-cn: :silhouettes:
bring benefits to overseas countries such as
bring skills and expertise, bring employment bring investment, increase demand for local goods and services and increase tax revenue.
have been criticised for
exploiting local resources, only employing locals for low level jobs, keeping the majority of their profits for their head office and not investing locally and tax avoidance.