The importance of the non-digital in designing for the digital (We seek…
of the non-digital in designing for the digital
We seek the familiar, and technological advances have called for designers and all involved in screen-based design to really understand the way humans react and behave with the world around them and using this knowledge to create suitable visual metaphors to build usability and create meaningful user experiences.
GUI Case study, the office
Anthropology and Cognitive Psychology
first reasonable option
scent of information
"Behavioural responses; visceral, behavioural and reflective."
Does a UI need all 3?
"Designers can ease the mental load on the user by creating experiences that require understanding & recognition rather than recollection" - UX Book
Simplicity to ease memory load
Cause & Effect are innate
feedback, closure & consistency
Interaction & Touch