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Decision Making (Linearity (Bunswik's Lens Model (Tscore = Σ β1x1 +…

- - - - t score: total score for option considered
      - X1: cues or dimension of problem (+) positively related
      - B1: importance of X, weights
    - - β erros
        
        Ease of recall
        
        decision is biased since overweight things easy to remember (vivid)
        
        contrast errors
        
        based since cues influence each other (compare between cues)
      - X1 errors
        
        bounded rationality
        
        tendency to simply choices since wen can't handle lots of choice
        
        satisfying
        
        satisfy some, but need to sacrifice some
        
        time constraints
        
        since many decision made in urgent, rigid response
        
        ex: only one X1 considered
        
        distinctive decision making
        
        only after X1 achieve a value, X2 is considered
- - - - Framing Effect
        
        Kahneman & Tversky (Prospect Theory)
        
        Risk averse in positive frame
        
        risk seeking in negative frame
        
        Organization
        
        escalation of commitment
        
        Requirement
        
        negative info on previous decision
        
        Dilemma 进退两难 know the cost, but need to complete
        
        substantial amount of previous investment
        
        to reduce error
        
        change decision maker
        
        lower the threat of punishment
        
        task decision to groups
        
        goals (provide framing effect )
        
        above goal: not willing to take risk
        
        below goal: willing toward hard
        
        creativity
        
        other way to achieve same goal
    - - make assessment start with initial value (given) to give decision
      - decision influence by how problem is framed and what info is given