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Concerns of a Local Tribe storefront owner (:check: Set up and run…
Concerns of a Local Tribe storefront owner
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Highlight Achievements
:star: Press coverage: Featured work in magazines and blogs
:star:Awards and Recognition
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Gather ideas /Get inspired
:star:Pinterest
:star:Newsletters
:star:Facebook groups
:star:Books on running a business
:star:WhatsApp groups
:star:YouTube videos
:star:YouTube videos
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Set up and run business
:star:Accepting payments - Cash, Cheque, PayTM, online
:star:Register the business
:star:Procure and manage supplies - getting custom or rare supplies is a hassle
:star:Dedicated space free from distractions, easy to access and comfortable
:star:Financing options
:star:Bank account to manage transactions
:star:Product catalogs
:star:Give credit to customers for making payments
:star:Sourcing - search vendors, identify vendors, send queries
:star:Official billing
:star:Accepting payments from remote customers
:star:Partial or full advance payment for higher billed amount
:star:Cycle of restocking business supplies
:star:Sampling new ingredients/vendors
:star:Lean periods in business
:star:Delivery
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Prevent misuse of name or work
:star:IPR protection - copyright, trademark
:star:Wary of sharing in public domain e.g. social media
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Collaborations
:star:Projects
:star:Partnering with experts
:star:Business tie-ups
:star:Meetups
:star:Event tie-ups
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Organise classes
:star:one-off workshops
:star:Class schedule - being able to communicate changes
:star:Structure/Flow of class
:star:Sunday is usually family day
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Time management
:star:Avoid distractions
:star:Taking out time for marketing and promotion
:star:No support staff
:star:Run out of time, money and aspiration
:star:Husband doesn't do housework
:star:Tiring
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CRM
:star:No written reviews or feedback from customers
:star:Use excel sheet to record information about customers
:star:Some students come from far-off locations
:star:Poor recall by existing customers
:star:Use WhatsApp to communicate to existing customers
:star:Prompt and effective customer service
:star:Offers for repeat customers
:star:Anxious of getting feedback
:star:Compensate customer if order isn't satisfactory
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Marketing
:star:Content marketing - blog posts
:star:Communicate USP/differentiator
:star:Lead gen - FB groups, w-o-m, Event listing, demo class
:star:Improve conversions - people show interest but don't turn up
:star:Pricing - it should make people come back again and again
:star:Follow up with enquiries
:star:Online platforms for selling either bail out or become inactive
:star:Paid listing platforms like JustDial and UrbanClap are not effective
:star:Business listing for retail business - JustDial, Indiamart, Google places
:star:Ads - newspaper flyers, google adwords
:star:Exchange offers
:star:Tactics to retain customers e.g. kitty system
:star:Ways to get repeat orders
:star:New ideas for lead gen, product sampling
:star:Clearly communicate turnaround time for fulfilling orders
:star:Product returns
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Motivation
:star:Start a business with his wife
:star:Write and publish a book
:star:Sell custom educational kits
:star: Environment friendly
:star:Appreciation and push from friends and family
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Order and Inventory Management
:star:Cataloging of products (physical) should be quick and easy
:star:Managing suppliers (physical products) - vendor management, identifying new vendors and products
:star:Online customer channels for placing orders - Facebook, WhatsApp, E-commerce
:star:Max Order size
:star:Returns policy
:star:Online ordering process for goods that customers want to touch and feel e.g. home decor