CORP COMM- UNIT 2- OBJ 3 (Reasons for evaluating communications: (1.…
CORP COMM- UNIT 2- OBJ 3
- Guide was designed for philanthropic orgs & nonprofits that want to be more effective with their communications
- Research was done - uncovered current practices in evaluating comm as well as challenges
- This guide gives solutions that can be adapted
- This guide helps to gather input in beginning to shape strategy, tools to monitor progress & make corrections during implementation - not for looking back.
-> Idea is to prepare up front & evaluate as you go along to adjust to ensure success
- Guide is evaluation strategy tool, not comm planning tool
- Guide is a step-to-step process- at end is evaluation strategy worksheet to fill in after each step
- Examples in guide is more focused on traditional media - but it can also be applied on digital media eg blogs, social networking sites.