Please enable JavaScript.
Coggle requires JavaScript to display documents.
Three archetypes of open innovation (Inside-out (benefits (gaining access…
Three archetypes of open innovation
Outside in process
invest in co-operation with supplier and customers
integrate the external knowledge gained
customer and supplier integration
listening post and innovation clusters
buying IP
investing in global knowledge creation
Cisco
invests in young start ups and monitors their attractiveness for acquisition
can be source of CA
benefits of supplier involvement
opeational
earlier identification of problems
few engineering change orders
avilability of prototypes
strategic
better utilisation of internal resources
access to new or supplementary product and process technologies
reduced technicial and financial risks
shorter time to market
challenges
internal knowledge trsnasfer
diffusion R&D
advantafe of using external innovation sources
access to new and complementary knowledge
access to unique resources
characteristics
low tech industry for similar technolgy acquistion
act as knowledge broker and/or knowledge creators
highly modular products
high knowledge intensity
Inside-out
characteristics
(basic) research driven company
objectives like decreasing the fixed costs:
R&D
Marketng
setting standards via spillovers
bring ideas to market
out-licensing and/or selling IP
transferring ideas to other companies
strategy
remaining a market leader
creating CA
multiplying technology through different applications
benefits
gaining access to new areas of knowledge
managing capcaity problems (more flexibility)
concentration of core competencies
speed (reduce time to market)
Coupled Process
characteristics
standard setting (pre-dominant design)
RFId
increasing returns
(mobile industry through multiplying echnology alliance with complementary partners)
complementary products with critical interfaces
relational view of the firm
coperate with other companies in strategic networks
joint development of knowledge through relationships with specific partners
profound interaction between parties over a long period of tim
key to success
ability to re-evaluate and learn
has worked in Biotechnology industry
right balance of give and take
Core Competencies related to OI
absorptive capabiliy (outside in)
recignise the value of new , external information, assimiltae it and apply it to commercial ends
multiplicative capability (inside out)
multiply and transfer its knowledge to the outside environment
capability to multiply innovation by external exploitation
strngly connectt to knowledge trasfer capability and selection of appropriate partners
partners willing and able to multiply the new technology is an important element
Relational capacity (coupled process)
capability to build and maintain relationhships with partners
copmany differentiated by its networks
relationships are major assets
Determinants of Open Innovation
limited to companies with special products or special industry characteristics
high product modularity
is one required characteristics
industry speed
need to bring product/service to market fast
netwrok technology and services e.g. Cisco
Tacit knowledge
is requires to innovation and complexity of interfaces