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Areas for Transformation (Customer centricity (Embedded in each role,…
Areas for Transformation
Holistic approach to digital
In gallery
Web
Digital Asset Management
Customer centricity
Embedded in each role
Content strategy
Audience insight
Clear customer journey
Commercial skills
Strength of MoL Brand
Definition of content offer
Marketing reach
Definition of purpose
Digital focus
Ways of working
Flexibilty
Collaborative
IT enhanced