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Dog Cafe (Venue (Locations (Target Market (Milenials, Tourist, 18 - 35,…

- - - - Milenials
      - Tourist
      - 18 - 35
      - Both Genders
      - Age Limit - No under 12s
    - - Hackney
      - Dalston
      - Shoreditch
    - - Camden
  - - - Separate outside area
      - Light and airy for smell of dogs
      - High bar for food service
      - Low seating for contact with dogs
      - Space area for dogs to be played with
      - Coffee counter to be secure and no dogs around
      - Potential board behind coffee counter
  - - - Potential for another staff member
      - How much are tools and coffee?
    - - What food?
        
        Questionnaire
      - Do we need someone to make the food?
      - Are people coming for food, is it needed?
    - - How much?
      - What are people getting for their money
      - How do they book?
        
        Online - website needed
        
        Book a table or other 3rd party site
  - - - 7 days a week?
- - - - Maybe if we lived
        above the venue
    - - 2 - 3 x small dogs
      - Surveymonkey Questionnare
  - - - Faced a lot of negative
        feedback in forum
      - Would need a vetting process
  - - - There would need to be a vetting process
    - - Would the dogs be up for adoption?
- - - - Price: Research venue
        and areas #
    - - Equipment
      - Licence
      - Stock
      - Furniture
    - - Cleaner
    - - Social Media
      - Trip Advisor
      - Timeout
      - Website
      - Branding
  - - - Per person
        
        Price: £2-6
        
        Depends on venue and what rhey get
        
        Potential entrance and coffee
      - Group bookings
        
        Maximum number of people 5-6
        
        Needs incentive
        
        Cheaper per person
        
        Gets free coffee or cakes
      - Potential premium package
        
        Dog with cake
    - - Price: Need to
        create menu (research)
      - What is the margins?
      - Create forecasts
    - - Price: Need to
        create menu (research)
      - Create forecasts
      - What is the margins
    - - Mugs
      - Research what good merchandise
      - Price: Research how much
      - Forecasts
  - - - Start-up loan scheme
      - How much loan is needed?
      - How long is repayment
    - - Kickstarter
    - - Who and how?