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Chapter 3 Retailing In Electronic Commerce : Products and Services (ISSUES…
Chapter 3
Retailing In Electronic Commerce : Products and Services
E-Tailing Business Models
CLASSIFICATION OF MODELS BY DISTRIBUTION CHANNEL
Direct marketing
Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer
brick-and-mortar retailers
Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores
Click-and-mortar retailers
Brick-and-mortar retailers that offer a transactional website from which to conduct business
multichannel business model
A business model where a company sells in multiple marketing channels simultaneously (e.g., both physical and online stores
Direct Sales by Manufacturers
Firms that sell directly to consumers over the Internet without maintaining a physical sales channel
Retailing in Online Malls
Reffering Directories
Malls with Shared Services
OTHER B2C MODELS AND SPECIAL RETAILING
B2C Social Shopping
Online Group Buying
Personalized Event Shopping
Event shopping - A B2C model in which sales are done to meet the needs of special events (eg, a wedding, Black Friday)
Private shopping club
A members-only shopping club, where members can buy goods at large discounts
Group Gifting Online
Location-based e-commerce (l-commerce)
-Delivery of e-commerce transactions to individuals in a specific location, at a specific time
Shopping in Virtual Worlds
Travel And Tourism (Hospitality) Services Online
SPECIAL SERVICES ONLINE
Wireless services
Advanced check-in
Direct marketing
Alliances and consortia
Internet Marketing & B2C Electronic Retailing
Electronic Retailing
-Retailing conducted online
E- tailers -Retailers who sell over the internet
CHARACTERISTICS AND ADVANTAGES OF SUCCESSFUL E-TAILING
Time: There is no rush. You can buy early in the morning or late in the afternoon. You only need a couple of minutes online to order your products straight to your door. You also have the time to shop around on multiple different online shopping destinations.
Easy to review your item: You can get a review for pretty much anything online. This will make for inform decisions without a sales person bothering you.
Convenience: You can shop online from almost anywhere and at any time. You can shop online from your Laptop, Tablet, and Smartphone and if you’re old school, you can order from your PC.
well-know packeged items: including all kind of products that can´t not be opened easly even if they are in a traditional store (e.g gel, beverages...)
products that are frequently purchase through the websites as for example, books.
Employement Placement and the Job Market Online
Online Job Market on Social Network
Global Online Portal For Job Placement
Parties who use the internet job market
Classified ads
job agencies
Employers seeking employees
Goverment agencies and institutions
Job seeker
Virtual Job Fairs
Advantage for Job Seekers
can market them self
can obtain several supp service without cost
Can find multiple jobs worldwide
Able to comunicate quickly
can write and post resume in large num
Advantage for employers
can avertise to large number of job seker
can describe position on great detail
can arrange for testing online
Can save on advertising cost
Real Estate, Insurance, and Stock Trading Online
REAL ESTATE ONLINE
Zillow, Craigslist, and Other Web 2.0 Real Estate Services
ONLINE STOCK TRADING
The Risk of Trading in an Online Stock Account
INSURANCE ONLINE
ONLINE STOCK TRADING
The Risk of Trading in an Online Stock Account
Banking and Personal Finance Online
electronic (online) banking or e-banking
banking activities conducted from home or the road using an Internet connection
VIRTUAL BANKS
HOME BANKING CAPABILITIES
INTERNATIONAL AND MULTIPLE-CURRENCY BANKING
ONLINE FINANCIAL TRANSACTION IMPLEMENTATION ISSUES
Securing Financial Transactions
Imaging Systems
Fees Online Versus Fees for Offline Services
Risks
ONLINE BILLING AND BILL PAYING
Taxes
On-Demand Delivery of Products, Digital Items, Entertainment, and Gaming
ONLINE DELIVERY OF DIGITAL PRODUCTS, ENTERTAINMENT, AND MEDIA
ONLINE ENTERTAINMENT
Adult Entertainment
Internet Gaming
Online Dating Services
Online Purchasing-Decision Aids
shopping portals
Helping Communities
PRICE AND QUALITY COMPARISON BY SHOPBOT SOFTWARE AGENTS
shopping robots (shopping agents or shopbots
Google Commerce Search 2.0
Spy” Services
Real estate, insurance, and stock trading online
online stock trading
Banking and personal finance online
Home banking capabilities
virtual banks
international and multiple currency banking
real estate online
insurance online
On-Demand Delivery of Products, Digital Items, Entertainment, and Gaming
ON-DEMAND DELIVERY OF PRODUCTS
ONLINE ENTERTAINMENT
ONLINE DELIVERY OF DIGITAL PRODUCTS, ENTERTAINMENT, AND MEDIA
ONLINE PURCHASING-DECISION AIDS
SHOPPING PORTALS
HELPING COMMUNITIES
PRICE AND QUALITY COMPARISON BY SHOPBOT
SOFTWARE AGENTS
SHOPPING ROBOTS
GOOGLE COMMERCE SEARCH 2.0
'SPY' SERVICES
WIRELESS SHOPPING COMPARISONS
BUISNESS RATING SITES
RECOMMENDATIONS FROM OTHER SHOPPERS AND FRIENDS
REFERRAL ECONOMY
TRUST VERIFICATION
OTHER SHOPPING TOOLS
EXAMPLE:YELP
ISSUES IN E-TAILING AND LESSON LEARNED
REINTERMEDIATION
DISINTERMEDIATION
CHANNEL CONFLICT
POSSIBILITY OF A PRICE CONFLICT AND DETERMINING THE RIGHT PRICE BY SELLERS
PRODUCT AND SERVICE CUSTOMIZATION AND PERSONALISATION
ONLINE COMPETITION
FRAUD AND OTHER ILLEGAL ACTIVITIES
LESSONS LEARNED FROM FAILURES AND LACK OF SUCCESS OF E-TAILERS
SPEAK WITH ONE VOICE
LEVERAGE THE MULTICHANNELS
EMPOWER THE CUSTOMER