Climate change webpage - Greenpeace UK (Language style used: (The main…
Climate change webpage - Greenpeace UK
Greenpeace is an organisation that is international and campaigns for a better environment with issues such as global warming, overfishing, deforestation, whaling and waste control.
This is the only text in the anthology collection that is solely a webpage.
A webpage is interactive and you can scroll up and down and select tabs for more information
The general public
People with an interest in the environment
Structure of website :
Bold and colourful
mixture of white area with text and oranges, green and blue
Draws the readers eye to other areas
E.g. orange draws our attention to the "stop Heathrow expansion"
Blue draws our attention to "climate news" RSS links.
Green is significant because green is associated with nature and the environment.
Layout is main article in the centre
Other information (tabs) on the sides.
Down the left side of the page and the right hand side of the page there are hyperlinks so readers can find out further information if the click on the link e.g. "what you can do", "donate now", "the problem with aviation" and "take action"
Photo of melting ice
Breaks up the text and makes it more interesting.
Striking photo of Greenpeace ship conveys importance and catches the eye.
Language style used:
The main article in the centre of the page is called "climate change" and Is written in the first person.
"If we carry on..."
"We need your help"
The use of the first person makes it feel like it is our issue and something that we are part of and also makes us feel responsible.
Use of hyberbole (exaggeration)
This gets the readers attention.
e.g. Catastrophic climate change, species could face extinction
hyperbole makes the audience fearful and want to take action
Use of facts and figures
e.g. 150 thousand people dying each year.
by 2100 the planet will likely to be hotter than it has ever been.
makes it seem more official and that the author is more knowledgeable.
Gives more impact to the statement that they are trying to make.
Use of short paragraphs makes for easy reading.
It's not all negative, the website balances exaggeration and drama with hope and encouraging us as readers to take action to stop climate change.
e.g. together we can stop it.
"If we start cutting our emission now..." this shows us as readers how we can solve climate change, so the article isn't all negative
It has positive selections in it.