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Judgement and Reasoning (Decision Making (Cost v Benefit (Utility…
Judgement and Reasoning
Judgement
Frequency Estimates
Attribute Substitution
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Availability Heurisitic
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Bias to easily available
eg lottery tickets, see winners
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Heurisitics
Efficient strategies, usually right answer
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Covariation
If X is here, Y is generally here
Can be strong/weak, pos/neg
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Base rate neglect
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eg 70% lawyers, but bob looks like engineer
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Logic
Belief Bias
If reasonably true, then true
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Decision Making
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Emotion
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Affective Forecasting
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Can predict pos vs neg, overestimate significance
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