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market segment (Target marketing (choice of specific segment(s指特定细分市场的选择,…
market segment
Target marketing
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focusing company resources on those segments it is best able to serve in terms of company resources and segment attractiveness将公司资源集中在最能够在公司资源和分部吸引力方面服务的部门。 一旦选择，
差异化优势通过深度理解消费者marketing mix that creates a differential advantage can be designed based on an in-depth understanding of target customers.
target market strategies
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differentiated,
company segments the market and applies separate marketing mixes to appeal to all or some of the segments (target markets).
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segmenting consumer mkt
behavioural (benefits sought, purchase occasion, purchase behaviour, usage, and perceptions and beliefs),
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profile (demographic, socioeconomic and geographic) methods.
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evaluate market segments
market attractiveness
market factors
segment size, segment growth rate, price sensitivity, bargaining power of customers, bargaining power of suppliers, barriers to market segment entry and barriers to market segment exit
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competitive factors
nature of competition, the likelihood of new entrants, and competitive differentiation
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political, social and environmental factors
political issues, social trends and environmental issues).
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Organizational markets
macrosegmentation (organizational size, industry and geographic location) 组织规模，行业和地理位置
microsegmentation (choice criteria, decision-making unit structure, decision-making process, buy class, purchasing organization, and organizational effectiveness) methods.
选择标准，决策单位结构，决策过程，购买类，采购组织和组织有效性
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Online markets grow
consideration of how demographic, behavioural and psychographic variables
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