In the late 90’s, Nokia and Motorola used to be the major providers of mobile phones in the world and Blackberry was the only provider of wireless two-way messaging service devices.
Nokia and Motorola expanded the mobile phone market, making the mobile phone a must-have device/gadget for a vast number of people worldwide. BlackBerry extended the messaging service market, making the BlackBerry the must-have device/gadget for high-flyer professionals worldwide.
In 2007, Apple leveraged the second mover advantage in the mobile phone industry, in order to push its new smart phones into an existing market, where consumers had already been made familiar with the basic functionalities of mobile phones by Nokia and Motorola. Also, at that point consumers had already started to attach a status symbol value to mobile phones. Apple was innovative in that it introduced new touch-screen technology for iPhones, based on knowledge developed with its iPods.
Ever since 2007, Apple released new and ever more sophisticated versions of its iPhones, which saw a continuous steep growth in parallel with the continuous decrease in popularity of both mobile phone produced by Nokia and Motorola and the BlackBerry devices produced by BlackBerry.