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Wilkinson's Wheels (selling bikes - maximising return (in nursery shop…
Wilkinson's Wheels
Comms
facecbook
media
work of mouth
posters
other marcomms - instagram etc, website
Drop offs
signs needed at bikeshed
bike collections from individuals
Collection points - eg in woodend at Woodend cycles
bike triage - what do we keep?
fixing up
bike shed - safe
remove all accessories - water bottle holders etc
wash each bike
must be safe
engage with Schools
grease and oil
selling bikes - maximising return
in nursery shop
online
markets
sale tag with bike story
promotion, marketing, comms
attract people from melbourne
support from CFA in marcomms
hiring bikes
when - eg autumn leaves
where - rail stations
accomodation providers - 5 for a season
future activities / events
Fesival of wheels
swap meet
bar
food stalls
music festival
bonfire
Storage
request donations for shipping container
request support re spare parts
recycle parts from old bikes that can be recycled
Future activites
school programs
engage high schools to help fix bikes
create local bike maps
make
Cycle tours - farm gates etc
Accounts / admin
bike workshops
beginner
intermediate
advanced
create or source a certiication scheme
Teach bike skills
all ages
toddlers
beginners
mountain bikes
beginnner
intermediates
advanced
tour rider training
road bikes