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Macro environment (Consumerism (The social force that protects the…
Macro environment
Consumerism
The social force that protects the consumer by exerting legal, moral economic and even political pressure on management
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Level of education
If increases, will raise the level of skills of managers and workers and will result in the demand for books, magazines and online resources
Better education and training will mean a more sophisticated consumer, with distinct demands being made on management regarding the quality of products and working conditions
Urbanisation
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Affects businesses especially in the areas of housing, sanitation, slum control and health services
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