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Knowledge Management (Customer knowledge (What is it? (Jobs, pains, gains,…
Knowledge Management
Customer knowledge
Where does it come from?
Same...
What do we want to do?
What is it?
Jobs, pains, gains
Trends (acquisition, team makeup, etc.)
Service/Product Feedback
What do we want to do?
Search by service/product team
Identify trends
Where does it come from?
Win/Loss Calls
Clients
Calls
Onsites
Sales calls
Competitor knowledge
Where does it come from?
Win/Loss Calls
Sales calls
Clients
Calls
Onsites