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The Business Plan (Content (Executive summary, General description of the…
The Business Plan
Content
Executive summary
General description of the venture
Products & services plan
Marketing plan
Management plan
Operating plan
Financial plan
Supporting materials
Format
No rigid rules
Must have am attractive appearance
Length will depend on the venture of the business can vary from 5 to 20 pages
Scope of the bus plan
Considerations that determine the amount of planning include the following
Style and ability of the entrepreneur
Competitive environment
Preferences of management team
Complexity of the product or service
Level of uncertainty
Detail and depth in the business plan depends on the size of the new proposed new venture