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Marketing Research (Advantages (Helps to identify opportunities in the…

- - - - Collection of data specifically for the problem or project in hand
    - - Based on data previously collected for purposes
  - - - Exploratory research is used in cases where the marketer has little or no understanding about the research problem due to lack of proper information
    - - Descriptive research is used to explain, monitor and test hypotheses created by marketers to help them find accurate answers
    - - Causal research is used by marketers to find cause and effect relationship of variables. It is also sometimes referred as “If.. then…” method