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Digital Marketing (Advantages (Reduces the selling cycle, Reduces the cost…
Digital Marketing
Advantages
Reduces the selling cycle
Reduces the cost of sales
Drives brand loyalty
Builds your brand
Increases satisfaction
Provides targeted results
Provides convenience
It is measurable
Puts the consumer in control
Cost effective
Key Components :
Pay per click (PPC)
Social media marketing (SMM)
Search engine optimization (SEO)
Email marketing
Website design (user experience)
Online reputation management (ORM)
Display advertising (banner ads)
Affiliate marketing
Content marketing
Objectives
To motivate your audience to take action
Efficient spending on your campaign
To engage with your audience
Return on investment (ROI)
Reaching the right audience
Social Media Marketing
Pros & Cons
Post method
People
Objective
Technology
Strategy
Definition
Marketing Automation
Features
Forms & landing pages
Lead nurturing
Blended lead scoring & grading
Prospect activity tracking
Advanced Email Marketing
Closed-loop reporting
Helps to
Prediction/Scoring
Lead Management
Campaign Management
CRM Integration
Landing Pages
Social Marketing
Email Marketing
Marketing Analytics
Content Marketing
Distribution channels
Blog posts
Infographics
Website articles
Videos, webinars, and podcasts
Email newsletters
White papers and ebooks
Examples
McDonald’s Question Time
Coke’s “Share A Coke” Campaign
GoPro and Visual Content
Internet of Things [IOT]
Impact
Instantaneous Customer Analysis
Predictive Social Media
Better Personalization
Customer Intimacy
Consumer Behavior
Connected Marketing
Examples
Fit bits
Smart watches
Amazon's new AWS
Permission Based Marketing
• Opt-in
• Opt-out
Big Data
Impacts on
Customer retention and loyalty
Marketing optimization/performance
Customer engagement
Paid search MArketing
Pay Per Click (PPC)
Pros & Cons
Examples
Strategy
Interactive television Marketing
Web Cookies
Google Analytics