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Digital Marketing (Introduction
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Digital Marketing
Introduction
This is the process of how creating and maintaining the customer relationships via using online activities to satisfy both customer and the Business parties : :
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Goal
generating sales and capturing leads from customers that are searching on the Internet for answers.
Key Components
Website design (user experience) ,Display advertising (banner ads)
Search engine optimization (SEO) ,Affiliate marketing
Pay per click (PPC) , Content marketing
Social media marketing (SMM), Online reputation management (ORM)
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Social Media Marketing(SMM)
Is the process of gaining website traffic or attention through social media sites
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Pros
Better targeting High return on investment Does not require specialization or vast technical skills
Increased visibility
Targeted traffic
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Paid Search Marketing
A type of sponsored online advertising that is used on a wide range of websites, including search engines, where the adviser only pays if a web user clicked on their ad
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Pros
Provides a path for search engine optimization
Can yield highly profitable results
Easy implementation
Strategy
Keyword research
Choose which demographic you are going to target
Make an offer they can’t refuse in your PPC ad
Be dynamic and utilize long tail keywords
Search Engine Optimization (SEO)
It makes a website ‘search engine friendly’ – with the goal of getting a good position in the search results when people search for words that relate to your website.
Cons
After sites are indexed, often they are not indexed for specific keyword
Website owners have no idea which search terms would really be best to drive traffic
Fresh content is very important, but hard to keep up with Domain age plays a role
Pros
Your website will be found
Improve your competitive edge Expand your customer base and target audience
Cost effective
Strategy
Keyword research
Build an attractive website
Unique and relevant titles on every page
Optimize content to include keywords
Marketing Automation
Software platform that helps to automate marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.
Features
Advanced email marketing
Blended lead scoring and grading
Forms and landing pages
Lead nurturing Prospect activity tracking
Closed loop reporting
Benefits
Generate more leads
Qualify and prioritize your leads
Nurture those leads to a sales-ready state
Manage all of your email marketing campaigns
Report on the success of your campaigns
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Web Cookies
Web Cookie is a small piece of data sent from a website and stored in the user's web browser while the user is browsing.
Interactive Television Merketing
Two way cable TV which enables the viewer to give feedback through a setup box. The viewer can place orders for commercials.
Google Analysis
Is a premium web analytics service offered by Google that tracks and reports website traffic.
Internet of Things(IoT)
Is a system of interrelated computing devices including tiny sensors, wearables and embedded computing devices which are connected into the Internet allowing controlled and sensing data over the network.