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Digital Marketing (Introduction (Key Components (Social media marketing…
Digital Marketing
Introduction
Goals
Digital marketing is about generating sales and capturing leads from
customers that are searching on the Internet for answers.
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Content Marketing
Distribution Channels
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Videos, webinars, and podcasts
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Conversion Rate of Optimization (CRO)
Ratio of total site visitors to the number of visitors
that take the action that your website is intended to make them take
Online Lead Generation A prospective customer or client who has a need in the near future for your product or services, and has a budget allocated for this
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Internet of Things (IoT)
A system of interrelated computing devices
including tiny sensors, wearable and embedded
computing devices which are connected into the
Internet allowing controlled and sensing data over
the network.
E.G Amazon's new AWS IoT Button, Fitbits, Smart
watches
Paid Search Marketing - Pay per Click (PPC)
A type of sponsored online advertising that is used
on a wide range of websites, including search
engines, where the advertiser only pays if a web
user clicks on their ad
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Strategies
1) Keyword research
- Choose which demographic you are going to target
- Make an offer they can’t refuse in your PPC ad
- Be dynamic and utilize long tail keywords
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Interactive Television Marketing
Two way cable TV which enables the viewer to give
feedback through a setup box.
The viewer can place
orders for commercils
Web Cookies
A small piece of data sent from a website and stored
in the user's web browser while the user is browsing
Google Analytics
A freemium web analytics service offered by Google
that tracks and reports website traffic.
It's the most
widely used web analytics service on the Internet