Please enable JavaScript.
Coggle requires JavaScript to display documents.
Introduction to digital marketing (Key components (Email marketing,…
Introduction to digital marketing
What.?
Building & maintaining customer relationships throughonline activities
Objectives
Motivate audience to take action
Efficient spending on campaign
To engage with your audience
Return on investment
Reaching right audience
Paid Search Marketing
Pay Per Click strategy
Be dynamic & utilize long tail keywords
Timing
Make offers that cannot be refused
Choose demographics going to target
Create dedicated landing pages with CTA
Review google quality score
Keyword research
Pros
Cons
Pay per click
Sponsored online advertising used on websites & advertiser only pays when a web user clicks on their ad
Key components
Email marketing
Display advertising
Social Media Marketing - SMM
Affiliate marketing
Pay Per Click-PPC
Content marketing
Search Engine Optimization-SEO
Online Reputation Management - ORM
Website design
Marketing automation
Helps to
Qualify & prioritize your leads
Nurture leads to a sales-ready state
Generate more leads
Manage all marketing campaigns
Report on the success of campaigns
Features
Forms and landing pages
Lead nurturing
Blended lead scoring and grading
Prospect activity tracking
Advanced email marketing
Closed loop reporting
Content marketing
What...?
Promoting content and engaging your customers a little more.
Distribution channels
Blog posts
Infographics
Website arcles
Videos , webinars , podcasts
Email news letters
White papers and ebooks
Examples
McDonalds question time
Coke campaign
Go pro and visual content
Big Data
Impacted areas
Customer retention and loyality
Marketing optimization/performance
Customer engagement
What?
Analysed computationally to reveal patterns ,trends , associations,basically relating to human behaviour & interactions.
Structured or unstructured
Large volumes of data
Conversion rate optimization
Ratio of total site visitors to the number of visitors that take action that your website is intended to make them take.
Social Media Marketing
Goal
Produce content that users will share .
Pros
Cons
What...?
Process of gaining website traffic or attention through social media sites.
Post Method
Objectives
Strategy
People
Technology
Online Lead Generation
LEAD : Prospective customer or client who has a need on near future for your products or services & a budget allocated allocated for this.
Search Engine Optimization
Basic strategies
Pros
Cons
What....?
Making a website search engine friendly to get a good position in the search results
Internet of Things
Impact on marketing
Instantaneous customer analysis
Predictive social media
Better personalization
Customer intimacy
Consumer bahaviour
Connected marketing
What.......?
System of interrelated computing devices connected into the internet allowing controlled and sensing data over the network.
Web cookies
Small piece of data sent from a website & stored in the user's web browser while it is browsing
Permission based marketing
Opt-in
Specific company sends the email
Opt-out
Automatically put into email lists & have the option to request to be taken out
Interactive television marketing
Two way cable TV which enables viewer to give feedback through a setup box
Google analytics
Offered by google
Track & reports website traffic
Freemium web analytics service
Most wide
Advantages
Reduce selling cycle
Drives brand loyality
Stisfaction
Reduce cost of sales
Convenience
Build brand
Control customer
Measurable