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Digital Marketing (1.Key Components (Marketing Automation (Advanced Email…
Digital Marketing
1.Key Components
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Content Marketing
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Distribution channels
Email newsletters,Website articles,Blog posts,infographics,– Videos, webinars, and podcasts
Big Data
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Extremely large volume of data that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
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Online Lead Generation
A lead should be a prospective customer or client who has a need in the near future for your product or services, and has a budget allocated for this. Ideally the lead is interested in a follow up call or meeting
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2.Key Components
Social Media Marketing
Pros
Better targeting,High return on investment,Increased visibility,Ability to go viral, Cost effective
Cons
Everything is public,Risk of negative comments
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What?
Digital marketing” is the process of building and
maintaining customer relationships through online activities
to facilitate the exchange of ideas, products and services
that satisfy the goals of both parties