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Digital marketing (Digital marketing activities (marketing automations…

- - - - advanced email marketing
      - blended lead scoring and grading
      - forms and landing pages
      - lead nurturing
      - prospect activity tracking
      - closed loop reporting
    - - • Generate more leads
        • Qualify and prioritize your leads
        • Nurture those leads to a sales-ready state
        • Manage all of your email marketing campaigns
        • Report on the success of your campaigns
  - - - –
        Email newsletters
        –
        Website articles
        –
        Blog posts—either your own blog or guest posts
        –
        Infographics
        –
        Videos, webinars, and podcasts
        –
        White papers and ebooks
  - - - Customer engagement
      - Customer retention and loyalty
      - Marketing optimization/performance
  - - - advertiser only pays if a web user clicks on their ad.
      - PPC ads cost nothing to display
  - - - Consumer Behavior
      - Better Personalization
      - Instantaneous Customer Analysis
      - Predictive Social Media
      - Customer Intimacy
      - Connected Marketing
  - - - Objectives
      - Strategy
      - People
      - Technology