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Digital Marketing (Key components (Marketing automation (Prediction, Lead…
Digital Marketing
Key components
Conversion rate optimization
Online lead generation
Social media marketing
Future of web
post method
Objectives
Strategy
People
Technology
Big data
impact on
Customer retention and loyalty
Marketing optimization
Customer engagement
Search engine optimization
Basic SEO strategy
Pros & Cons of SEO
Content marketing
Blog posts
Infographics
Website articles
Videos,webinars
Email newsletters
White papers and ebooks
Internet of things
impact on
Better personalization
Consumer behavior
Instantaneous customer analysis
Predictive social media
Customer intimacy
Connected marketing
Marketing automation
Prediction
Lead Management
Campaign Management
CRM Integration
Landing pages
Social marketing
Email marketing
Marketing analytics
Paid search marketing
Interactive television marketing
Web cookies
Permission based marketing
Opt in
Opt out
Google analytics
Pay per click
Basic strategy
Pros & cons
Objectives
To motivate your audience to take action
Efficient spending on your campaign
To engage with your audience
Return on investment
Reaching the right audience
Advantages
Reduce the cost of sales
Builds your brand
Increases satisfaction
Cost effective