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DIGITAL MARKETING (Advantages (• Builds your brand, • Provides targeted…

- - - - Technology
      - People
      - Stratergy
      - Objectives
    - - Fun way to do business
      - Ability to go viral
      - Helps with PR
      - Expedites online brand development
      - Content promotion
      - Cost effective (only time and effort)
      - Targeted traffic
      - Market research (what are your
        customers talking about?)
      - Increased visibility
      - Create relationships with your
        customers
      - Does not require specialization or vast
        technical skills
      - Campaigns has the ability to drive huge
        amounts of traffic
      - High return on investment (ROI)
      - Supports traditional and other digital
        marketing campaigns
      - Better targeting
    - - Is the process of gaining website traffic or
        attention through social media sites.
    - - Risk of negative comments
      - ORM processes are needed for big
        social media marketing campaigns
      - No clear definition of social media ROI
      - Negative influence on worker
        productivity
      - No short term ROI
      - Everything is public
      - Interaction is needed at each location
        point
      - Commit resources
      - More time consuming than SEO and
        PPC
      - Ineffective use = brand credibility loss
      - Wrong strategy can hurt your
        reputation
  - - - Customer engagement
      - Customer engagement
      - Marketing optimization/performance
    - - Extremely large volume of data that may be analysed
        computationally to reveal patterns, trends of human behaviors..
  - - - GoPro and Visual Content
      - Coke’s “Share A Coke” Campaign
      - McDonald’s Question Time
    - - White papers and e-books
      - Videos, webinars, and podcasts
      - Infographics
      - Blog posts—either your own blog or guest posts
      - Website articles
      - Email newsletters
    - - Is about promoting content and engaging your customers a little more.
  - - - Free traffic
      - Targeted traffic
      - Long term standings
      - Higher sales (ROI)
      - Cost effective
      - Global reach
      - All the results can be measured
      - Better conversion (sales)
      - Expand your customer base and
        target audience
      - Improve your competitive edge
      - Pull marketing
      - Your website will be found
      - Your own 24 hour marketing team
        and shop front
      - Increased visibility
    - - Domain age plays a role
      - It’s hard work and time consuming
      - Fresh content is very important, but hard
        to keep up with
      - No one really understands how Google
        works
      - Website owners have no idea which
        search terms would really be best to drive
        traffic
      - If your competition is high, it gest more
        difficult
      - After sites are indexed, often they are not
        indexed for specific keyword(s)
      - Takes a long time to see the best results
      - Often, websites are never “indexed” by
        the search engines
      - Gestation period is long
      - On going process
  - - - Is a system of interrelated computing devices including tiny sensors, wearables and embedded computing devices which are connected into the Internet allowing controlled and sensing data over the network
    - - Instantaneous Customer Analysis
      - Instantaneous Customer Analysis
      - Better Personalization
      - Customer Intimacy
      - Consumer Behavior
      - Connected Marketing
    - - Amazon's new AWS IoT Button
      - Fit Bits
      - Smart Watches
  - - - is a type of sponsored online advertising that is
        used on a wide range of websites
    - - Can yield highly profitable results
      - Great testing platform and can be
        highly targeted
        
        Time of day
        
        Geographic area
        
        Keywords and phrases
        
        Content network (Google)
        
        Immediate feedback
        
        No guestimation
      - Provides a path for search engine
        optimization
      - Flexible
      - Very fast
        
        Get targeted visitors within
        hours
      - Easy implementation
    - - Expensive
      - Complicated
      - Less trusted
      - Click fraud
      - Heavy competition
      - You pay regardless to any sales
      - Heavy competition
      - Bidding war
      - No guarantees
      - Competitive keywords demands
        higher bids
      - Missing bulk of the traffic (focusing
        only on selected keywords)
      - Competitive keywords demands
        higher bids
      - Traffic stops when you stop paying
      - Restricted to text and image ads
    - - • Timing is everything
      - • Create dedicated landing pages with CTA’s
      - • Be dynamic and utilize long tail keywords
      - • Review your Google quality score
      - • Make an offer they can’t refuse in your PPC ad
      - • Choose which demographic you are going to target
      - • Keyword research (what keywords are you going to target?)