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MARKETING (Sampling methods (Quota (Segmenting a population into a number…

- - - - Then divided into a smaller group from there
  - - - Reduces bias and easy
  - - - members are then chosen from each stratum
  - - - The results might not represent the whole population
        
        Biased
      - Quick and cheap
  - - - cost effective method
      - Might be biased
  - - - Fast, easy and cheap
      - Biased
- - - - Ideas
      - Test marketing
      - Commercialization
      - Prototype
  - - - Low prices, and cash flow is negative since no one knows the product
  - - - Sales and revenue start to increase
  - - - Sales still rise but slow
  - - - Sales are at their highest and competitors enter market
  - - - Steady drop in sales, cash flow start to slow bu is still positive
- - - - aim to satisfy needs and wants
  - - - Setting an appropriate price
  - - - Above the line promotion
        
        television advertising
- - - - Age
      - gender
      - religion
  - - - Urban Vs rural
      - Climatic conditions
  - - - Social economic status
        
        income
      - Peoples Values
        
        recycled products
        
        Bio products
- - - - Profitable firms
  - - - NPOs
- - - - Collecting first hand
        
        Surveys
        
        Mail
        
        Online
        
        Telephone
        
        Interview
        
        Focus groups
    - - Data that already exists
        
        Academic journals
        
        Articles
        
        Govenrenment publications