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INTRODUCTION TO DIGITAL MARKETING (digital marketing (key components (paid…
INTRODUCTION TO DIGITAL MARKETING
digital marketing
key components
conversation rate optimization
online lead generration
social media marketing
post method
objectives
strategy
people
technology
future of web(web 2.0)
big data
search engine optimization
basic SEO strategy
pros& cons of SEO
content marketing
McDonald's question time
Coke's "share a coke" compaign
go pro and visual content
internet of thing
exaples:- amazon's new AWS IoT button ,fit bits .smart watches
marrketing automation
paid search marketing
permission based marketing
opt-in
opt-out
pay per click
basic strategy
pros & cons
web cookies
interactive television marketting
google analitics
advantages
reduce the cost of sales
builds your brand
increases satisfaction
cost effective
objectives
to motivate the audience
efficient spending on compaign
to engage with audience
return on investent
reaching the right audience